¤ under construction dec_08

 

 

 

 

: resourcese

All of these recommendations are FREE. I use them all myself on one or more of my machines. There is no need to buy anti-virus software when there is satisafactory freeware out there for individual users.

TOOLS
Spybot
Removes malware, adware and spyware. Defintetely good to run it on an irregular basis to ensure your machine is free of much of the detritus that adheres to yor machine as you browse the web.
View wikipedia article.

Zone alarm
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AVG anti-virus


Spam fighter
Sick of spam emails in your inbox. spamfighter works well Outlook and outlook Express to divert those tiresome requests for assistance from folk unknown along with the torrent of offers for OTC drugs. Like Zone Alarm this needs a little patience to achieve maximum functionality but its well worth the effort.

Ad Aware

FireFTP




BROWSERS
Firefox

Opera

Chrome

IE viewer


Open Office

VLC

Audacity


header - 70 characters description tag - 200 characters: full names, locations, events. . . in LINKS use key terms to decribe what the lined too site is about eg Global Warming site GUARDIAN 9june08 http://www.guardian.co.uk/media/2008/jun/09/searchengines.internet

As a web publisher, you are one of more than 100m websites in the world. So how do you make your site as easy as possible to find? The key is through search engines, which can drive as much as 60% of the traffic to major news sites. What exactly is SEO? Search Engine Optimisation is the process of making web content easy for search engines to index, find and display. It's hard to exaggerate its importance in driving traffic to websites. Most consumers use search engines every day and probably only look at the first page of search results each time. So if a consumer is trying to find your website, and you happen to be listed on page two of the search results, far fewer people will visit your site. How does Google decide on the order of search results? Google uses more than 200 assessments of a site's content to determine the order of search results and the exact algorithms are a secret - just as they are with Yahoo and Microsoft's search tools. But the criteria are roughly split between on-page factors such as the actual text and content, and off-page factors that include the number of external links to the site in question. So how do I make sure my content can be picked up by search engines? Google publishes its own SEO guidelines. First, ensure your site is indexed by search engines, which means automated "spiders" will crawl over your site's content and put it on the map. From there, optimisation involves a combination of editorial and technical tweaks. Essentially, content - particularly headlines - needs to be descriptive and literal, using keywords consumers are likely to use. Some sites may try to "trick" Google, either by loading pages with too many irrelevant keywords, or with "doorway" pages that use links in bulk with no original content. "If you don't get search right, you don't exist on the web," says Edward Cowell, a director of digital agency Guava. "You only have two chances - organic and paid listings. It's all about making content more relevant and presenting it better." Can't I just pay to be listed higher up in search results? You could pay for a sponsored link, but that would be a costly way of driving traffic, especially if you have a lot of users. SEO concentrates on influencing "organic" search listings. You can pay an SEO specialist to advise on how to improve your ranking, but you can't directly pay Google to appear higher up the results. SEO is a thriving industry in itself, estimated at around £2.22bn last year in the UK alone. You keep mentioning Google. Surely other search engines are available? In the UK, Google, Yahoo and Ask are the most popular search engines. But according to Hitwise, in April an estimated 87.69% of web searches conducted in the UK were through google.com or google.co.uk - an enormous market share. Don't the large commercial sites have more advanced ways of improving their search rankings? Tharien Pieterse, head of search at the Media Contacts agency, says clients have begun to seriously get to grips with SEO in the past two years: "It is the centre of all the media activity, because most channels drive people to search for those brands, catchphrases and promotions," she says. A major part of SEO is identifying keywords and repeating them in headlines, opening paragraphs and in web addresses. Links to new stories from the home page also help, because the home page is likely to be trawled by search engines more frequently. Photos and video need to be tagged with relevant keywords so they are also picked up. And you may also see publishers scaling the rankings by using "kickers", prefixing a headline with an obvious keyword subject such as "Olympics 2008", for example. Isn't it dangerous to become reliant on just one search engine? The greater risk is when search engines tweak their search criteria, as GoCompare discovered earlier this year. The car insurance comparison site dropped from page one in the results for "car insurance" to page seven overnight - which had a devastating impact for its business. There was speculation that Google had penalised GoCompare for the dark art of link-buying - a practice Google disapproves of.